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The Success SHIFT

Dec 16, 2021

Live Q&A: Why Are Sugar Cravings So Hard to Beat?

This week, enjoy this recording of a recent live Q&A session. In this episode, Dr. Irene delivers unique insights and answers to a number of burning questions the participants have. Tune in to learn more.


If you have a question, you’d like Dr. Irene to answer, reach out to the Stress to Success S.H.I.F.T. team at


Key Topics and Takeaways:

  • How seeking relief from physical, mental, or emotional pain can lead to a downward spiral into addictions you might not even be aware of, like those carb cravings that are so hard to resist throughout the day.


  • Learn of other types of addictions not typically considered as such, and why it’s so important to dig down to the root cause behind the addiction to truly eradicate it. 


  • How the words you use are making you feel like a victim without even realizing it.


  • How shifting the words you use can automatically make you feel calm, confident, and in control. 


Memorable Quotes:

  • “Stress is neither good nor bad, except thinking makes it so.” – Dr. Irene Cop
  • “Up until now, our brains have been hardwired for stinking thinking – negative, pessimistic, cautious, cynical, critical – we are awakening awareness that it doesn't have to be that way.”-- Dr. Irene Cop 








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